3 Ways Lithium-ion Batteries Make Your Application Marketable

Posted November 16, 2015

Relion-Blog-3-Ways-Lithium-ion-Batteries-Make-Your-Application-Marketable.jpg#asset:875When you bring a new product to market, consumers consider a variety of criteria before making a purchase decision. One factor that influences the sales success of your engineered application is the quality of your battery.

Many manufactured products come with a lithium battery by default. The following products are almost always powered by lithium:

  • Hybrid cars
  • Laptops
  • Cell phones
  • Cordless power tools
  • Landscape lighting

Customers often specifically look for products that come with a lithium-ion battery. Solar applications, telecom applications and uninterruptable power supplies (UPS) are more marketable when they use lithium.

In many cases, consumers are willing to pay more for a product powered by lithium-ion technology. Prospective customers who conduct research before purchasing a product often understand the benefits of lithium.

Sometimes, the savvy customer is willing to replace a lead acid battery with a lithium battery themselves if they don’t have the option to purchase a product that comes with a lithium-ion battery. However, buying a product with a lithium battery already in place saves the consumer time and money.

If you are still using lead acid batteries in your engineered product, there is a better battery solution for making your application more marketable. Read on to discover three ways lithium-ion batteries give your product a competitive edge in the marketplace.

1. Lithium-ion Batteries Have A Longer Life Span

One of the qualities consumers are searching for in their products is a long battery life span. Lithium batteries with a longer life span contribute to overall savings in terms of kWh (kilowatt hour) costs, as frequent battery replacement is unnecessary. Additionally, consumers save money on the labor costs of replacing old batteries.

2. Lithium-ion Batteries Require Less Frequent Battery Charging

Whether your consumers are shopping for golf carts or electric boat, operational time between battery charging is a crucial consideration. For example, a golf cart battery must be able to last through an 18-hole game without additional charging, or your customer may be stranded in the middle of the course. Lithium batteries require far less frequent charging than lead acid alternatives.

3. Lithium-ion Batteries Ensure Consistent Power Levels

As a lead acid battery discharges, it becomes weaker and weaker. This is a major problem for customers who expect their vehicle to perform with a high level of power. Lithium-ion batteries offer sustained voltage throughout the discharge curve, which means your customers are able to rely on a consistent power level every time they use your product.

As you consider lithium-ion batteries for your engineered application, recognize that some groups of consumers are drawn to certain lithium benefits over others. An eBike rider may value power and speed, while a golf cart driver may be searching for a long battery life span.

Incorporate lithium-ion batteries in your marketing by focusing on what battery qualities are most important to your consumers. Overall, your marketing should stress the numerous performance benefits of lithium batteries compared to lead acid batteries.