When you’re trying to increase sales for your battery-powered application, it’s challenging to expand your customer base. You may feel as though you’re constantly looking for untapped markets.Growing your business to reach a wider audience is an achievable goal, but make sure you’re not forgetting about the customers who already love your product.
It’s important to establish long-term customer relationships rather than solely looking to acquire new customers. This helps you build a trustworthy brand with satisfied customers to back up the quality of your products.
Whether you’re an established business or new to the market, you should always be working to boost your credibility. But maintaining customer relationships also offers more tangible benefits.
Ultimately, a supportive customer base increases your net sales. Consistent sales from a loyal group of customers gives you a competitive edge.
So, how do you encourage customer dedication to your brand? The key is to balance innovation with established expectations surrounding your products. Carefully consider any major technology changes to your application by performing research and market analysis.
You also want to stay in close contact with your customers to learn what they expect from your products. Social media interaction and customer service calls offer valuable insight on their opinions. And there’s a good chance you’re already using these lines of communication.
Lithium-ion Batteries Encourage Customer Loyalty
One of the simplest ways to foster innovation without changing your application’s essential features is to upgrade your battery. Lithium-ion batteries are the optimum battery solution for high-performance products.
Offering a higher battery capacity, longer life span and shorter charging time, lithium technology sets the standard for product usability. Not to mention, your engineered vehicles are easier and more enjoyable to drive with a lithium battery equal to a quarter of the weight of traditional lead acid batteries.
If your product is already popular with customers, improving its performance creates a more loyal following. How else does lithium technology keep your customers coming back?
1. Establishes Trust
A long battery life span builds trust that your product will last through the years. When it’s time to upgrade, customers will come back to the brand they rely on.
2. Builds Attachment
When your product and its lithium-ion battery have a long life span, customers are used to having their application around. In some cases, they even grow attached to it. It’s not uncommon to feel a little bit sad when it’s time to get rid of a possession you’re fond of. So, when it’s time for replacement, customers often look for something new, but similar. Chances are, they will return to your brand.
3. Counters Impulse
If your lead acid battery fails prematurely, customers may look for a new product because they no longer trust your brand. They may even blame your design rather than the failing battery. Selling a product with a lithium-ion battery that’s built to last helps you hold on to impulsive customers.
Keeping your customer base satisfied is a major responsibility, especially when you take a chance on new technology. However, keep in mind that upgrading your battery enhances your application’s performance, making it a better product. This small, but significant, improvement helps you retain loyal customers.